How to summarize 100 years in 20 seconds? The students from the master’s in Motion Graphics Design at IED Madrid have shown us it’s possible to do it and, even more, to get great results! For the fourth year running, these students have worked in an audiovisual project inspired in the brand Victoria.
The course, specialized in motion graphics effects, is provided in the design school Istituto Europeo di Design in Madrid. The final project of the students consisted of creating a spot based in the key values of Victoria: a 100-year-old footwear brand made in Spain, high environmental awareness, strong international presence and commitment to design and new technologies.
Five projects with a high level of quality and creativity are the result of this collaboration. The IED students suggest a new brand vision with lots of talent and originality reaching clearly the objectives of the collaboration.
Ana Gutiérrez and Natasha Hodgkins present us “Handmade summer, verano Victoria”. This mixed animation project combines traditional animation (recyclable material elements, watercolours and acrylics) with digital technology. The spot takes us to summer with its bright colours and reminiscences of this season: ice cream, sunglasses or a bicycle.
Guillermo León, Santiago Cifuentes, Luis Núñez and Maite Martín, have created a spot which leads us travelling across the brand and the history of fashion and art. The “Inglesa” plimsoll is the key object which is combined with geometric line elements and refined colours. 2D and 3D motions are mixed in a dynamic video with references to the timelessness of Victoria.
Julio Núñez, David Rubio, Fernando Tendero and Simone Gallucci present “Nature,” a spot where the shoes become another element of nature, living in perfect harmony with flowers and animals. Hummingbirds trying to suck the pleasant scent of the Victoria shoes, chameleons mimicking the canvas colour or frogs spying curious the plimsoll.
Florinda Pamungkas, Irune Azkarate, Marianne and David Patarroyo have created a project full of symbolism and constant references to the values of Calzados Victoria: the carnation, the Spanish national flower, makes a clear reference to the origins of the brand. The female body reinforces the character of Victoria, the monarch butterfly is the symbol of the transformation, colorful and multidisciplinary facet of the Victoria’s collections. The eye takes us to Asia, one of the major international markets, while the poem guides us during the audiovisual strengthening the understanding.
Ramón Arcas, Auxi Alba and Alejandra Fonseca base their spot in the manufacturing process of the classic “Inglesa” plimsoll, recreating a history in a happy, cheerful atmosphere with “Kawaii”, the Japanese style elements, full of life, tender and innocence. The use of pastel colours and accessories is the result of the seeking of harmonization with Victoria commercial campaigns.
Congratulations to all of you and thanks for collaborating again with Calzados Victoria… the result is wonderful!