Victoria was founded in Spain in 1915 in a small town in La Rioja, when its founder Gregorio, had the idea of creating a shoe named after his wife Victoria, whom he had married the previous year.

We’ve carried out many projects in this area, being one of the most interesting ones the collaboration with “Semana de la Verdura” (Vegetables’ Week). This event aims to promote the quality and variety of horticultural products in Calahorra (La Rioja), as well as to stand out the harmony between creativity and the culinary world through multiple activities. One of them was the catwalk in which Victoria collaborated.

For this original activity, students of the design school of La Rioja re-designed some of our models using real local vegetables.